Download Curriculum Vitae Here.

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PROFILE

 

A driven and self-directed event organizer and marketing specialist with a passion for cultivating meaningful and lasting relationships through her work. Experiences managing both the trajectory of a company and the logistics of large scale events has cultivated the ability to balance problem solving and detail-oriented tasks, with big picture visionary thinking. Strong knowledge and expertise in the following areas:

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• Event Organizing and Day-of-Coordination

• Relationship Building

• Communication

• Writing and Editing

• Adobe Creative Suite - Illustrator, Indesign, Photoshop

• Social Network Marketing - Facebook, Instagram, Pinterest, Threads

• Marketing Strategies

• Microsoft Office - Word, Outlook, Excel, Powerpoint

• Google Suite - Gmail, Calendars, Docs, Sheets, Forms

• Video Conferencing - Zoom, Skype, Facetime

• Email Marketing - Mailchimp, Constant Contact

• Office Equipment - Fax, Multi-line Phone, Copier, Scanner, Printer

 

WORK EXPERIENCE

 

I Heart Indie Markets 

Event Organizer, Founder (2019-Current)

Owns and operates an event company specializing in markers markets and art events with over 100 events planned and executed per year. Manages administrative and human resource functions of the business, including recruiting, training, and evaluating new employees. Organizes community oriented events throughout the United States including city and neighborhood scouting, venue outreach, event planning, artist/maker networking and coordination, creating advertising materials and event signage, handling the day-of-event logistics, and after-event follow up. Responsibilities and experiences include: 

 

• Grew company from one event in one city, to having events in 19 states, 26 cities and 37 neighborhoods, with over 100 events organized per year. 

• Created marketing plans and promotional materials for each event, resulting in up to 4,000 attendees per event. 

• Developed informational email and packet to introduce the business and market concept for potential new venue relationships. 

• Maintained a working relationship with over 200 venues nationwide. 

• Worked with the cities and states to procure licensing and permits as needed. 

• Cultivated a national network of independent artists, resulting in a self-made mailing list of over 10,000 artists and makers.

• Hired and manages a staff of three employees in various event support staff roles.

• Maintains website (WIX) and social media (Facebook, Instagram, Planoly) with all of the various event and company info.

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Virginia Tech.

Program Assistant, Faculty Affairs (2023-Current)

Supports the range of programs/events administered through the Faculty Affairs team of the Office of the Executive Vice President and Provost (including new faculty socials, coordination of periodic reviews of deans, vice presidents, administrative support for senior searches such as deans and academic vice presidents). Schedules program arrangements (secure space, arrange for food, manage RSVPs, collect and disseminate materials, arrange technology); maintain files; and conduct follow-up activities as needed. Assists with program registration and provides program effectiveness data, such as utilizing web surveys for general program assessment (e.g., participant satisfaction, suggestions for future). Collaborates with Faculty Affairs staff members to proactively coordinate office coverage and anticipate needs in response to university priorities and programs. Work collaboratively with the staff team to manage and coordinate calendars (appointments, meetings, etc.) of the administrators; independently schedule all appointments and meetings; secure meeting locations; and coordinate meeting logistics. Interact with offices of president, vice presidents, deans and others to arrange schedules, disseminate or secure information. Key initiatives have included: 

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• Researched, planned and implemented Virginia Tech’s first Pop-up Faculty Club, a twice-semester event for Virginia Tech’s 2,700 faculty members to help facilitate connection and collaboration.

• Co-lead a team that developed a new, prestigious leadership program titled the Provost's Leadership Development Program.  

• Planned and executed Virginia Tech’s first Mentoring Forum, the first day-long mentoring conference for Virginia Tech faculty

• Run workshops for various faculty programming such as New Faculty Mentoring Grant, You’ve got Tenure, Now What?! and various leadership workshops. 

• Was part of the various leadership search committees including the Dean of Agriculture and Life Sciences, and also the Associate Vice Provost positions. 

• Handles all of Faculty Affairs graphic design needs including posters, brochures, and various digital media. 

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No Coast Paper Co.

Graphic Designer, Owner (2013-2022)

Developed a line of greeting cards and various giftable items that were sold through in-person retail events, e-commerce (Etsy and Faire), and to wholesalers in over 120 stores around the United States.

 

• Created a product line of over 500 individual products while maintaining a cohesive brand image. 

• Created designs in Adobe Illustrator and Photoshop for products such as greeting cards, stickers, art prints, and postcards. 

• Researched and implemented solutions for production needs such as printing options, packaging, paper and envelope suppliers, sticker manufacturing, etc. 

• Maintained a wholesale website.

• Developed social media strategies for Facebook and Instagram for promotion purposes. 

• Cultivated wholesale relationships and maintained those relationships. 

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Madison Makers Market

Event Organizer, Founder (2017-2019) - Evolved into I Heart Indie Markets

Created the concept and organized Madison Makers Market: a craft fair and pub-crawl combined to help local Madison businesses get more foot traffic while also supplying a space for makers to sell their handmade goods. 

 

• Organized quarterly events involving 3-7 venues and 40-100 vendors per event.

• Organized a yearly charity event called “Winter Wonderful,” which involved six charity events in six days to raise money for six nonprofits. 

• Created marketing plans and promotional materials for each event, resulting in 1,000 to 4,000 attendees per event. 

• Developed vendor relationships and built a network of over 500 artists and makers in Wisconsin.

• Contacted new venues to join events and maintained the venue/client relationships. 

• Worked with the city and state to procure licensing and permits as needed.

• Leveraged this experience to help launch I Heart Indie Markets, a series of nationwide locally focused makers market events.

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Van Berg & Associates.

Marketing Manager & Lead Processor (2012-2016)

Worked as both a marketing manager and lead processor at an FMO/Broker office with main duties revolving around agent support and agent assistance.

 

• Completed the processing of all applications for over 20 various insurance companies, including high stress situations such as processing during Medicare's Annual Election Period and Covered California's Open Enrollment period. 

• Checked applications for mistakes before submitting and ran reports frequently to check for errors and application status. 

• Communicated directly with agents to help access their needs and concerns.  

• Helped develop marketing strategies for agents, including e-blasts, blogging, website updates, newspaper ads, and planned and executed various lunches and meetings for training purposes. 

• Frequently used the Microsoft Office Suite, a multi-line phone, fax machine, Constant Contact and specialty programs for processing applications with sensitive data. 

• Started position as a Marketing Assistant and was promoted multiple times, first to Office Manager, then to Lead Processor and Marketing Manager.

 

EDUCATION / DEVELOPMENT

 

Columbia University  (New York, NY)

Summer 2027: M.S. in Nonprofit Management

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Roosevelt University (Chicago, IL)

Dec 2024: B.A. in Journalism & Media Studies, Minor in Sustainability Studies

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